Over the past two decades, enthusiasm for professional sports has expanded rapidly in the U.S., well beyond traditional focus on the big three – baseball, football, basketball – and globally as truly international sports like men’s and women’s soccer, tennis and basketball draw fans from around the world. Aided by a proliferation of media channels, competition in everything from auto racing to extreme sports provide 24/7 entertainment to growing audiences. Billions are being poured into sports venues in major and small cities alike. In this environment, what opportunities exist for individual investors who lack the billionaire’s purse to own a piece of the action?
Several attempts have been made to establish a durable arena football league. Each succeeded, then failed for different reasons. Yet football continues to dominate the sports broadcast popularity contest. Formerly pro-forma events for ultra-enthusiasts like the NFL combine and draft have become broadly popular televised events. Streaming and broadcast rights revenue are soaring. So, is it time for another area football league, able to take advantage of the new media and sports programming demand environments, while avoiding the missteps of past attempts?
To find out, please join International Arena Football League president Tom Mitchell and league CFO Jean-Paul Recht on Thursday, December 12th, when they’ll discuss:
- The current state of the sport entertainment market – why there is growth in sports audiences and programming from Australian Football to Cricket
- The multiple revenue streams generated by pro sports enterprises – from streaming rights to merchandise and cross-promotion
- Lessons learned from previous attempts at establishing an arena football league
- Improvements on the arena football league model developed by IAL
- Timelines and milestones for league startup and roll out
- How investors are participating
Don’t miss this look at a unique asset class and the chance to gain insights from a seasoned industry player.
